New
🤝 Braze Integration with Cleeng [Beta]
We're excited to announce that our integration with Braze is now live. It connects Cleeng's subscription management capabilities with Braze's customer engagement platform, and enables real-time, personalized communication with customers based on their subscription behaviors.
Key Benefits:
- Real-time Engagement: Trigger personalized campaigns instantly based on Cleeng subscriber actions.
- Enhanced Retention: Automatically respond to potential churn, improving customer loyalty.
- Streamlined Operations: Eliminate manual data transfer, reducing errors and saving time.
- Personalized Customer Journeys: Tailor communication based on individual subscriber behavior.
- Cross-Channel Messaging: Reach subscribers on their preferred channels for better engagement.
What does it mean for my customers?
More personalized and timely interactions. Your customers will receive relevant notifications and prompts based on their actions and status, enhancing their overall experience with your service.
Example Use Case
A subscriber cancels their plan → Cleeng instantly sends the event (webhook) to Braze → Braze triggers a win-back campaign, such as an email or push notification.
Learn more
If you want to take advantage of this new integration, please check out our step-by-step integration guide, and comprehensive FAQs.
Please note that it is being released in the Beta version, and some metrics are not yet available.
🇪🇪 Estonia VAT Rate Increase - July 1, 2025
Effective July 1, 2025, the VAT rate in Estonia will increase from 22% to 24%.Â
If you use Cleeng's Merchant, the updated VAT rate of 24% will automatically apply to any purchases of your offers made in Estonia, and will be remitted on your behalf to the tax authorities.
If you need to update your prices, you can do so in the Cleeng Dashboard.
Improvements
đź“ŠÂ Simplified KPI Views to Help You Analyze Retention Trends Faster
We are happy to inform you that simplified KPI views are now live. As previously announced, we have now merged related KPI pages into a single view to further streamline your analytics experience, to help you save time and spot patterns faster across key retention metrics.
Metrics like Winback Subscribers and Resubscription Rate are now available side by side in one chart, making it easier to compare trends and uncover insights without switching pages.Â
The 6 metrics affected are:
- New Users and New Users Conversion Rate (general analytics - available to all clients under Analytics > New Users in the Cleeng Dashboard)
- Winback Subscribers and Resubscription Rate (available only to clients using ChurnIQ - under ChurnIQ > Winback Subscribers in the Cleeng Dashboard)
- Coupon to Full-Price Conversions and Campaign Conversion Rate (available only to clients using ChurnIQ under ChurnIQ > Coupon Conversions in the Cleeng Dashboard)
MediaStore SDK Components Changes
The following releases for MediaStore SDK Components have taken place:
- 5.13.0 - for details, please see Release 5.13.0 What's changed
- 5.14.0 - for details, please see Release 5.14.0 What's changed
- 5.15.0 - for details, please see Release 5.15.0 What's changed
- 5.16.0 - for details, please see Release 5.16.0 What's changed
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