Creating a pass

What is a pass?

Passes work in a similar way to live events but are commonly used for sporting events, conferences, or seminars and provide users with access to many events under one fee for a limited period of time.

Imagine yourself organizing a season of boxing fights and you want your fans to be able to access them all – paying only once. You can achieve this by using Cleeng Live pass functionality!

You can create a pass offer within a dashboard in a few minutes.

Step-by-step setup guide

1. Log in to your Cleeng account.

2. Click on the Offers tab under the Offers & Coupons section in the left menu. From here you will be able to create new offers and edit the existing ones.

3. Click Create offer.

Step 1. Select offer type

Choose an offer type that you want to create. In this case, click a tile with Pass. Click Next to proceed to the second step.

Step 2. Provide offer information 

1. Enter the basic information about your offer (only the title is required):

• Title (required) - give the name to the offer; it will be visible to your customers. If you don’t want to add any of the optional information, jump straight to Step 3.

Optional information: 

• • Thumbnail URL (optional) - you can add a URL for an image that a web app can display for this offer, e.g. in the checkout 
  • Description (optional) - here you can add a longer teaser for the offer if you want to display it in your web app
  • Add tags (optional) - tagging an offer controls which categories a customer will gain access to. By default, all offers are created with the tag “all”. You can learn more about using tags.

Advanced settings:

• App store product IDs (optional) - this allows you to match an existing in-app version of your offer with Cleeng's platform. Read more about connecting your In-App offers with Cleeng.
• Custom params (optional) - these allow you to add your own data to an offer and are only shown to customers if you choose to do so.

2. Click Next to proceed.

Step 3. Provide pricing information

1. Enter the information about pricing (only the access expires after and price are required):

• Access expires after (required) - select when this pass's access ends. You can choose from preset durations in the dropdown menu or specify an exact end date.
  • All passes except the 'Specific end date' expire after the respective duration (day, month, year, etc.) from the exact purchase time. For example, 'Day' passes expire 24 hours after purchase; 'Month' passes expire one month after purchase, at the exact time the pass was initially bought; '3-month' passes end three months after purchase, maintaining the same time of day as the initial purchase.

  • 'Specific end date' passes expire precisely at 11:59 PM GMT on the selected date.

• Price (required) - enter the price for this offer. The currency here is based on your default currency. Cleeng converts the price to customers' preferred currency by using an auto-detect feature. 

If you don’t want to add any of the optional information, jump to the next step.

• Geo restrictions (optional) - use it to limit content access to specific countries. You can either select Allow in or Block in and choose the countries from the drop-down list. By default, no geo restrictions are applied - content is available everywhere. Read more about geo targeting. 

2. Click Next.

Step 4. Add localizations

This step is optional. You can find out more in Creating offer localizations.

If you want to adjust the offer you’re creating to customers in different countries, you can create localized versions in the Localization section. For each country you select, you can adjust: title, price, currency, description, and free trial period.

Depending on what is more convenient for you, choose one of these options:

• Add One - choose it if you want to adjust the offer for one or a few countries from different regions. You’ll get a pop-up as below: 

• Add Multiple - choose this option if you want to adjust the offer for more countries from one region (e.g. Europe):

1. Select the region
2. Select countries (you can tick the option Select all to bulk-mark all, or just tick the countries you want)
3. Click Add local offers 
4. Once they are added, you can adjust local settings: click the Edit button next to each country and make your adjustments. (If at this point you decide to remove a localized offer, you can click the Delete button to do it).

Sum-up

1. Review your offer.

Note: When you click Finish setup, you won’t be able to delete the offer in the dashboard, however, you will be able to deactivate it. 

2. Once you’re happy with your newly created offer, click Finish setup.

3. You’ll see the summary of the settings for the pass offer you just created.

Your offer will have its ID assigned (e.g. P123456789_PL). Offer localizations will have respective country codes added (e.g. P123456789_NL for the Netherlands).

On the right side of the screen, you can see a menu with actions you can take, for example editing the offer or creating checkout.

If you’re setting up an offer for the first time, continue below to find out about creating checkout.

Create checkout

Select the Create checkout option from the menu on the right side of the screen. It will trigger a popup with a few-step instruction. 

 

Examples

You are planning a weekend tournament  for viewers in Japan and Italy. You would like your event to be broadcasted exclusively in these two countries, providing them with a personalized offer. The offers should be priced respectively 3.99 EUR for Italy and 699.99 JPY for Japan. The tournament itself would be available only for one week since the date of purchase.

1. Log in to the dashboard and choose ‘offers and coupons’ from the right side menu. Then click on the 'create offer' button. 

2. You will be moved to the offer setup where you need to choose a pass from the available offer types as it makes the best choice for one-off weekend events.

3. Having done that, follow by clicking on the next button. Let’s start with the setup for Italy first. Choose the name for your offer. The remaining details are optional and could be skipped or filled anytime later. 

4. Go to pricing. Choose the specific end date - in our case it will be one week, so choose 'week' from the drop-down menu. Then follow with geo restrictions. Choose 'allow in' from the first drop-down menu and then select 'Italy' and 'Japan'. With this step you ensure that your offer will be available exclusively in these two countries.

5. The next step is adding the localization. For our offer we need to choose multiple localizations. Choose the tab “add multiple” in the Localization section.

6. First you need to select the region from the drop-down menu. In this case it will be Europe.

7. Then choose the country - Italy from the dropdown menu.

8. Then perform the same steps for the second localization. Choose the 'Asia-Pacific' region and a country: 'Japan'.

9. We are almost finished. The last remaining part is to change the price for Japan. Click on editing and change the price and currency in the popup menu. 

10. Confirm your editions and save the settings. Your offer is ready!

*In-app configuration for Apple

The previous setup included web offers only. To configure in-apps start with integrating Cleeng with the Apple app store. 

Having done this, you need to provide the app store product ID from the Apple store. Go to the Dashboard to  'Offers & Coupons' and Click on 'Create an offer' to open the editor.

Go to the Advanced Options section in the Offer information step.

In Select Store under App Store Product IDs, choose your store and enter the required information.

Confirm by clicking on the 'add' button. Your in-app offer is now ready.

Remember: In Cleeng, each offer can only be associated with a single App Store product ID per platform. However, since Apple allows multiple localizations to share the same product ID, you do not need to create separate offers for each localized version. Instead, you can manage all localizations under a single offer linked to the shared product ID in Cleeng. For IAP purchases Cleeng will capture and report the localized data (such as country, currency, price, etc.) from the App Store.

Additional information

For more details on creating different offers, such as Live PPV, or Seasonal Subscriptions, check out our step-by-step guides. These will help you expand your offerings and effectively engage your audience.