What is a Live Event?
Live Event is an offer type in Cleeng designed for content meant to be experienced in real time. It allows customers to pay for one-time access to a specific live stream, rather than committing to ongoing subscriptions.
This format works well for exclusive, standalone experiences—whether you're hosting a product launch, virtual workshop, keynote, or any live digital event.
If you are selling Live Event offers, you can create one in just a few minutes.
How to set up a Live Event offer?
The offer creation process consists of 4 main steps. They correspond to 4 sections in the offer setup wizard in the dashboard. Let’s go to the dashboard to get started:
1. Go to https://srm.cleeng.com/login and log in to your Cleeng account.
2. Click on the Offers & Coupons tab in the left menu. From here you will be able to create new live offers and edit the existing ones.
3. Click Create offer.
Step 1. Select offer type
Choose an offer type that you want to create - click a tile labeled Live Event. Click Next.
Step 2. Provide offer information
Enter the basic information about your offer (title, event time frame, and timezone are required):
- Title (required) - give the name to the offer; it will be visible to your customers. If you don’t want to add any of the optional information, jump straight to the next step.
Optional information:
- Thumbnail URL (optional) - you can add a URL for an image that a web app can display for this offer, e.g. in the checkout
- Description (optional) - here you can add a longer teaser for the offer if you want to display it in your web app
- Event time frame (required) - define when the event starts and ends. Don’t forget to set both the date and time.
- Timezone (required) - from a dropdown menu, choose the timezone in which your event will take place.
- Add tags (optional) - tagging an offer controls which categories a customer will gain access to. By default, all offers are created with the tag “all”. You can learn more about using tags.
Advanced settings:
- App store product IDs (optional) - this allows you to match an existing in-app version of your offer with Cleeng's platform. Read more about connecting your In-App offers with Cleeng.
- Custom params (optional) - these allow you to add your own data to an offer, and are only shown to customers if you choose to do so.
Step 3. Provide pricing information
Enter the information about pricing (only the ticket type and price are required):
- Ticket type (required) - choose if you want to offer your event for free or set a price.
- Price (required) - if you chose to collect a fee for this event, enter the price for this offer.
Important: Please note that the ticket price is the actual consumer price, and the fees will be deducted thereafter.
If you don’t want to add any of the optional information, jump straight to the next step.
- Geo restrictions (optional) - use it to limit content access to specific countries. You can either select Allow in or Block in and choose the countries from the drop-down list. By default, no geo restrictions are applied - content is available everywhere. Read more about geo targeting.
Step 4. Add localizations
This step is optional. You can find out more in Creating offer localizations.
If you want to adjust the offer you’re creating to customers in different countries, you can create localized versions in the Localization section. For each country you select, you can adjust the title, price, currency, description, and free trial period.
Depending on what is more convenient for you, choose one of these options:
- Add One - choose it if you want to adjust the offer for one or a few countries from different regions.
- Add Multiple - choose this option if you want to adjust the offer for more countries from one region (e.g. Europe):
- Select the region
- Select countries (you can tick the option Select all to bulk-mark all, or just tick the countries you want)
- Click Add local offers
- Once they are added, you can adjust local settings: click the Edit button next to each country and make your adjustments. (If at this point you decide to remove a localized offer, you can click the Delete button to do it).
Sum-up
1. Review your offer.
Note: When you click Finish setup, you won’t be able to delete the offer in the dashboard, however, you will be able to deactivate it.
2. Once you’re happy with your newly created offer, click Finish setup.
3. You’ll see the summary of the settings for the pass offer you just created.
Your offer will have its ID assigned (e.g. P123456789_PL). Offer localizations will have respective country codes added (e.g. P123456789_NL for the Netherlands).
On the right side of the screen, you can see a menu with actions you can take, for example editing the offer or creating checkout.
If you’re setting up an offer for the first time, continue below to find out about creating checkout.
Create checkout
Select the Create checkout option from the menu on the right side of the screen. It will trigger a popup with a few-step instruction.
Examples
You are a broadcaster who wants to create a live event offer that would be available only for a limited period of time. The event should be available for the USA - 1,99 USD, EU- 1,99 USD and Turkey- 59,99 LRY. The event would be broadcasted around the world, excluding Iran, North Korea, and the Russian Federation. The price for the rest of the world is 0.99 USD.
The first step is to go to the offer setup and choose Live Event from the available offer types.
The next step is to enter all the necessary information like the name of the event, the timezone, and the time it starts and finishes. Let’s say we want our event to start at 8 PM CET and last for 2 hours. At this stage, we need to use the pop-up calendar and the drop-down hour menu. The rest of the info in this section is optional and can be added at any time.
Important: Remember to choose the end date of your event manually as it is set by default for 2-3 hours.
Click on the 'next' button to confirm and move to the pricing section. The first thing you need to do is to choose if your offer is free or paid. In this stage, you also need to set the price.
Enter the price. The default currency is in euros, based on the selection made during your account setup. While your offer's default currency is pre-set, you can adjust the price for each country in the following steps.
You can also add the geo restrictions for the countries you want to block. First, choose ‘block in’ from the drop-down list and add the countries one by one.
The final step of the setup is localization. First choose the region - in this case North America, and the United States of America, and then choose Europe as a region and mark all the EU countries manually.
Having finished all the steps you will be moved to the offer setup screen where you can see all your offers in a form of a list. As you can see for the countries a default currency was chosen. By clicking on the edition button on each list you can set up the desired prices for each country. Depending on the tax system in each country, the information will be given if the prices include or exclude tax.
Remember: Once the prices are set, you can still change them before the first purchase.
Having made all the editions you can save your settings. The offer is ready!
Additional information
To learn more about creating other types of offers, such as Seasonal Subscriptions or Passes, we provide detailed step-by-step guides. These resources will help you expand your offerings and improve audience engagement effectively.