How to create a Live Event offer?

What is a Live Event?

Live Event is an offer type in Cleeng designed for content meant to be experienced in real time. It allows customers to pay for one-time access to a specific live stream, rather than committing to ongoing subscriptions.

This format works well for exclusive, standalone experiences—whether you're hosting a product launch, virtual workshop, keynote, or any live digital event.

If you are selling Live Event offers, you can create one in just a few minutes.

How to set up a Live Event offer?

The offer creation process consists of 4 main steps. They correspond to 4 sections in the offer setup wizard in the dashboard. Let’s go to the dashboard to get started: 

1. Go to https://srm.cleeng.com/login and log in to your Cleeng account.

2. Click on the Offers & Coupons tab in the left menu. From here you will be able to create new live offers and edit the existing ones.

3. Click Create offer.

Step 1. Select offer type

Choose an offer type that you want to create - click a tile labeled Live Event. Click Next.

Step 2. Provide offer information 

1. Enter the basic information about your offer (title, event time frame, and timezone are required):
   • Title (required) - give the name to the offer; it will be visible to your customers. If you don't want to add any of the optional information, jump straight to the next step.
   • Event time frame (required) - define when the event starts and ends. Don't forget to set both the date and time.
   • Timezone (required) - from a dropdown menu, choose the timezone in which your event will take place.
2. Optional information:
   • Thumbnail URL (optional) - you can add a URL for an image that a web app can display for this offer, e.g. in the checkout
   • Description (optional) - here you can add a longer teaser for the offer if you want to display it in your web app
   • Add tags (optional) - tagging an offer controls which categories a customer will gain access to. By default, all offers are created with the tag "all". You can learn more about using tags.
3. Advanced settings:
   • App store product IDs (optional) - only required if you plan to integrate in-app purchases with Cleeng and link them to this offer. This allows Cleeng to match your existing app store product with the corresponding offer in the platform. Read more about connecting your In-App offers with Cleeng.
   • Custom parameters (optional) - these allow you to add your own data to an offer, and are only shown to customers if you choose to do so.

Step 3. Provide pricing information

This step sets the default offer - the price and currency customers will see in any country that doesn't have its own localized offer. 

1. Enter the information about pricing (the Default Country, ticket type, and price are required):

   • Default Country (required) - choose the country that represents your primary or global market (e.g., United States). This determines the currency for your default offer. Customers in countries without a local price will see this offer at checkout.
      

     Important: Once you save the offer, the default country and currency cannot be changed.
   • Ticket type (required) - choose if you want to offer your event for free or set a price.

   • Price (required) - if you chose to collect a fee for this event, enter the price for this offer in the currency of your Default Country.
      

     Important: The ticket price is the actual consumer price; fees will be deducted thereafter.
2. Optional information
   • Geo restrictions (optional) - use it to limit content access to specific countries. You can either select Allow in or Block in and choose the countries from the drop-down list. By default, no geo restrictions are applied - content is available everywhere. Read more about geo targeting.

Step 4. Add localizations

This step is optional. You can find out more in Creating offer localizations.

If you want to adjust the offer for customers in different countries, you can create localized versions in the Localization section. For each country you select, you can adjust the title, price, currency, description, and free trial period.

Depending on what is more convenient for you, choose one of these options:

• Add One - choose this if you want to adjust the offer for one or a few countries from different regions.

• Add Multiple - choose this option if you want to adjust the offer for more countries from one region (e.g., North America):

1. Select the region.
2. Select countries (you can tick Select all to bulk-mark all, or tick the countries you want).
3. Click Add local offers.

4. Once they are added, you can adjust local settings: click the Edit button next to each country and make your adjustments. To remove a localized offer, click the Delete button.

Review and finish 

1. Review your offer.

   Important: When you click Finish setup, you won't be able to delete the offer in the dashboard, but you will be able to deactivate it.
2. Once you’re happy with your newly created offer, click Finish setup.
3. You’ll see the summary of the settings for the pass offer you just created.

Your offer will have its ID assigned (e.g. P123456789_PL). Offer localizations will have respective country codes added (e.g. P123456789_NL for the Netherlands).

On the right side of the screen, you can see a menu with actions you can take, for example editing the offer or creating a checkout.

If you’re setting up an offer for the first time, continue below to find out about creating a checkout.

Create checkout

With your offer set up, the next step is to create a checkout so customers can purchase it. Select the Create checkout option from the menu on the right side of the screen.

It will bring you to the General Branding page where you will be able to adjust the colors of your checkout page.

Once you are happy with the results, go to the Checkout tab to copy the codes to embed the checkout on your website.

What your customers see

Once your offer is live, this is what customers will see depending on their location.

Example

You are a broadcaster who wants to create a live event offer available around the world, excluding Iran, North Korea, and the Russian Federation. The event should have country-specific pricing: 1.99 EUR for EU countries, 20 MXN for Mexico, and 0.99 USD for the rest of the world. The event starts at 8 PM CET and lasts for 2 hours.

1. Log in to the dashboard and go to Offers & Coupons. Click Create offer.

2. Select Live Event as the offer type and click Next.

3. Enter the event title, set the event start and end times, and select the timezone (CET). Click Next.

   Remember: Set the end time manually - the default is 2–3 hours after the start time, so confirm it matches your actual event duration.

   
   

4. In Default Pricing & Country:
   • Set Default Country to United States.
   • Set Ticket type to Paid.
   • Enter 0.99 USD as the price (this covers all countries not otherwise specified).
   • Under Geo restrictions, choose Block in and add Iran, North Korea, and the Russian Federation.
   • Click Next.

5. In Localizations, click Add multiple:
   • Select Europe and choose all EU countries. Click Add local offers, then edit each price to 1.99 EUR.
   • Click Add one to add Mexico separately. Set the price to 20 MXN.

6. Click Finish setup. Your offer is ready.

Additional information

To learn more about creating other types of offers, such as Seasonal Subscriptions or Passes, we provide detailed step-by-step guides. These resources will help you expand your offerings and improve audience engagement effectively.